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Medanta chairman promotes weight loss drug in ‘deep fake’ video, case filed

The Gurugram Police has registered a case concerning a social media clip publicizing a drug with a fake testimony of Medanta Hospital chairman Dr Naresh Trehan.

Medanta chairman

The Gurugram Police has registered a case concerning a social media clip publicising a drug with the fake testimony of Medanta Hospital chairman Dr Naresh Trehan.

According to the Cyber Crime unit of the police, the FIR has been registered under multiple sections of the Indian Penal Code (IPC) against “unknown persons” in connection with the case.

The case came after a video of Dr Trehan went viral on social media in which he was seen participating in a TV show and recommending an anti-obesity medicine.

As the video went viral, a case was filed by the hospital’s assistant vice president (AVP) for marketing, Harish Aswani, saying that a fabricated video had surfaced on social media that contained misleading information about medical treatment.

“The deepfake video features our CMD (chairman and managing director) Dr. Naresh Trehan, who can be seen endorsing this particular medication. Dr. Naresh Trehan is one of the most trusted clinicians in the country and this video damages the reputation of Dr. Trehan and Medanta Hospitals,” news agency PTI quoted Aswami as saying in the case.

“Furthermore, it may lead to unwarranted scepticism and apprehension among patients who rely on accurate and reliable information for their medical needs,” it added.

Notably, deepfake is a technology that uses AI to doctor pictures or videos in such a manner that the person can impersonate anyone and say something or do activities that never actually occurred.

Following the complaint, a First Information Report (FIR) was registered at a local police station of Gurugram.

This article was originally published on India Today.

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