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BTS agency HYBE reacts after initiating an audit of ADOR’s management including CEO Min Hee-jin.

BTS agency HYBE

According to reports, BTS agency HYBE also submitted a request for Hee-jin’s resignation from ADOR’s CEO position.

An audit of BTS agency HYBE’s label ADOR, which includes CEO Min Hee-jin, has been started. According to Soompi, HYBE commented on the action. Hee-jin established the HYBE label ADOR in 2021. Moreover, ADOR started NewJeans. Hee-jin and ADOR management own the remaining 20% of ADOR, while HYBE owns the remaining 80%.

Badshah with Pakistani actress Relationship Rumors.

HYBE’s audit of ADOR

On Monday, South Korean industry representatives reported that HYBE initiated the audit after finding that ADOR has attempted to become independent. Reportedly, HYBE then called for a shareholders’ meeting to hold the ADOR management accountable.

The appointment of a second ADOR director from HYBE was another purpose of the gathering. Hee-jin and the current directors of ADOR migrated from SM Entertainment to join the company.

HYBE seeks resignation of Hee-jin

In addition to this, HYBE reportedly also sent a document asking for Hee-jin’s resignation as the CEO of ADOR. Replying to the reports, HYBE said, as quoted by Soompi, “It is true that an audit was initiated.”

HYBE’s recent deal

This occurred just a few days after HYBE and Universal Music Group announced an enhanced 10-year agreement that included exclusive distribution rights for the music of HYBE’s artists. “Universal Music Group will exclusively distribute physical albums and digital music released by labels under HYBE to the global market for the next 10 years,” HYBE told AFP.

According to the statement, the agreement covers “new labels to be incorporated under HYBE” as well as “existing labels.” “Universal Music Group is to also support promotion and marketing of HYBE artists’ activities in North America,” it stated. The news comes after HYBE and UMG first worked together on BTS in 2017 when they signed a distribution deal for Japan.

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