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Google’s extensive Google March Core Update 2024 tackles low-quality content and introduces new spam policies targeting manipulative practices.

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Key Points

• Google’s March 2024 Core Update includes algorithm changes to improve search result quality and new spam policies.
• The update aims to reduce low-quality, unoriginal content in search results by 40%.
• New spam policies target scaled content abuse, site reputation abuse, and expired domain abuse.

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Google’s March 2024 core update: 5 things you need to know

Click here https://seotoolswp.com/blog/google-new-core-update-2024

Here are all the information:

• Google is removing all links from its index.

Imagine that when you wake up, Google has removed your website from its list of results. Many websites saw exactly that following the release of the March 2024 update.

Google stressed in its announcement on March 5th that it wanted to remove unoriginal, irrelevant, and useless content from search results.

Up to 40% of low-quality websites that offer pointless information and a bad user experience—pages built specifically to match search queries—are expected to be removed as part of this cleanup effort.

Websites that are discovered to be abusing Google’s policies or using dubious SEO techniques may not only face penalties but also be entirely erased from the index and search results.

The world of SEO went completely upside down in the days that followed the news.

Here’s a tweet from Jeff Coyle:

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• Penalties are swift

What’s notable about this update is that the penalties were hard and fast, with site owners scrambling for answers. 

Let’s look at a whopping 10 websites deindexed:

Try searching for your website using “site:website.com” to see if you appear in the search results to see if it was affected by the Google upgrade.

It’s significant to remember that, as Barry Schwartz said, websites impacted by the spam or core updates of March 2024 “would not get notified of a ranking decline through Google Search Console’s manual action viewer.”

“Google does not notify the site owner when a site is negatively (or positively) impacted by an algorithm update. Algorithmic updates are automated,” explains Schwartz.

• Websites that survived previous updates are not immune

Furthermore, older websites are not exempt. There are now effects on those who were not affected by earlier algorithm changes.

Some people are supporting, stating that after years of abusing the system to remain in SERPs, it’s about time such poor websites were removed.

One instance of a “link building agency” that was expelled is this one.

In a discussion within the private Affiliate SEO Mastermind group, a member shared the unfortunate experience of a publisher whose entire network crumbled.

According to the post, the publisher’s eight affected sites, all established within the last two years, covered various niche topics. The author emphasized that the content was primarily human-written with minimal assistance from AI. 

The broad range of topics these sites covered indicates a lack of deep topical knowledge – experience and expertise – which Google prioritizes when ranking websites.

• Outdated, error-filled sites are vulnerable

Speaking of E-E-A-T, look at how Google has now added another factor when considering content to be untrustworthy and with the lowest E-E-A-T:

Content is generated by AI, it’s outdated and it’s not error-free.

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• Even small AI content sites were affected 

The way these micro AI content websites are being investigated is an intriguing trend. Google has improved its detection algorithms for AI-generated content, which can now result in penalties even for smaller companies in the market.

According to Craig Griffiths, a website’s frequency of content publication is the most important indicator of artificial intelligence.

Let’s get one thing straight: Google is not going after AI content. What Google wants to clean up from its search results is useless, repetitive, unoriginal content, whether it’s written by humans or AI or both.

The latest update aims to remove bad websites that do nothing for people while bringing good websites with valuable content to the surface. 

This is a wake-up call for website owners who thought their legacy would keep them safe. It proves again that adaptation is key to survival in the digital world.

If you’re managing one of these older, smaller domains, don’t panic yet. Start by conducting a comprehensive site audit and fix these issues immediately.

Quality comes first

Google has always placed a strong focus on readability, depth, and innovation. Websites that were taken down and deindexed frequently had a lot of shallow or replicated content that lacked original ideas or viewpoints.

In order to address this problem head-on, E-E-A-T must be improved. The E-E-A-T guidelines demonstrate to Google—and, more significantly, to your readers—that you are a reliable source. This entails highlighting author skills on your website and mentioning reliable sources relevant to your niche.

User experience also takes center stage with the latest algorithm changes. Your site should look good and be easy and intuitive for visitors. Websites focusing solely on keyword optimization instead of holistic UX design principles will be penalized.

Paying attention to page speed, mobile-friendliness and clear calls to action will help keep users engaged longer, sending positive signals back up the SEO food chain.

Remember, by making these adjustments, you’re not just playing nice with search engines; you’re building a better online space for everyone who visits.

Timeline

The March 2024 Core Update is starting to roll out now.

Websites have a two-month window to comply with the new site reputation policy. The other changes come into effect this week.

Google’s announcement emphasizes the company’s ongoing commitment to improving the quality of its search results.

“Search helps people with billions of questions every day, but there will always be areas where we can improve,” Tucker stated. “We’ll continue to work hard at keeping low-quality content on Search to low levels and showing more information created to help people.”