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WhatsApp gears up for third-party app Integration ahead of EU’s Digital Markets Act: Report!

WhatsApp is reportedly preparing to introduce third-party messaging app integration on its platform in compliance with the EU’s Digital Markets Act (DMA) by March. The parent company Meta is also working on integrating support for additional chat apps into Messenger!

In anticipation of the European Union’s Digital Markets Act (DMA), WhatsApp, a Meta-owned messaging platform, is reportedly gearing up to introduce third-party messaging app integration on its platform. The move aims to comply with the EU’s directive, which mandates dominant platforms, including WhatsApp and Messenger, to open their services to other chat applications by March.

In a conversation with Wired, Dick Brouwer, an engineering director at WhatsApp, talked about the company’s preparedness to enable interoperability for third-party applications while upholding rigorous standards in terms of privacy, security, and integrity. Brouwer conveyed satisfaction with the current strategy, expressing, “I believe we are quite pleased with the position we’ve reached.”

Meta, the parent company of WhatsApp, is also actively working on integrating support for additional chat apps into Messenger. The initial focus will be on one-on-one chats, allowing users to exchange text, audio, video, images, and files across different apps. This feature will be accessible through a new sub-menu labeled “Third-party chats,” according to earlier reports by WABetaInfo.

Brouwer, who played a key role in implementing end-to-end encryption for Messenger last year, emphasized that the integration will be opt-in to mitigate potential issues with spam and scams. Users will have the choice to participate in exchanging messages with third parties, addressing concerns related to unwanted communication.

Companies seeking interoperability with Meta’s platform will be required to enter into agreements, although specific details remain undisclosed. WhatsApp will enforce end-to-end encryption for the integration, with the terms possibly influenced by Apple’s recent modifications to the App Store.

During a talk, Matthew Hodgson, the founder of the open-source messaging protocol Matrix, revealed that Matrix has collaborated with WhatsApp on an “experimental” basis to maintain end-to-end encryption. However, it remains uncertain if other messaging platforms such as Telegram, Viber, and Google are planning similar interoperability with WhatsApp.

Brouwer cautioned that achieving feature parity between third-party chats and WhatsApp’s native chats might be challenging, as interoperability introduces potential new privacy and security concerns. As the enforcement of the EU DMA approaches, WhatsApp aims to strike a delicate balance between openness and safeguarding user experience.

This article is sourced from Hindustantimes News!

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You Can Now ‘Unsubscribe’ Emails on Gmail. Here’s how you can do it!

“Gmail’s New Feature: Simplifying Your Inbox with the ‘Unsubscribe’ Option – Learn How to Declutter Your Emails Hassle-Free!”

Google has now simplified the process by separating the ‘unsubscribe’ option from emails on both the mobile and web versions of Gmail.

Given the surge in spam emails from diverse online advertising platforms, many users find them burdensome as they consume a significant portion of Gmail storage. Google has now simplified the process by separating the ‘unsubscribe’ option from emails on both the mobile and web versions of Gmail.

The technology giant divided the “Report spam & unsubscribe” category into two options: “Report spam” and “Unsubscribe.”

While it can be frustrating for users to receive numerous messages from subscribed sources, some individuals mistakenly categorise these legitimate messages as spam. This can adversely affect the sender’s credibility. To tackle this issue, Google has introduced a feature that enables users to decide whether to unsubscribe from such messages or report them as spam.

spam mails

You can now directly ‘unsubscribe’ to spam emails on Gmail.

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As per a Live Mint report, the company through a Google Workspace update, announced the new features aimed at simplifying the process of unsubscribing from unwanted emails in Gmail. Google also acknowledged the frustration users experience in managing unwanted emails and emphasised that the changes are part of efforts to enhance user safety.

The company said that it is moving the unsubscribe button to the hover actions in the thread list on the web. Once the unsubscribe button is clicked on, Gmail sends an HTTP request or an email to the sender to remove the user’s address from the mailing address. Moving the unsubscribe button to the three-dot menu to appear more prominently in the user’s Android and iOS devices.

Google plans to enforce a one-click unsubscribe link requirement for bulk senders, defined as those sending over 5,000 emails, the Live Mint report further said citing to 9to5Google. This measure is expected to be implemented by February 2024. The one-click unsubscribe button will be prominently displayed in the message body, and commercial senders will be obligated to process these unsubscribe requests within a two-day timeframe.

With direct inputs from Hindustantimes News!

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December saw 7.63 Crore Mutual fund SIP Accounts Opened; Why are Investors flocking to them?

The total number of SIP accounts touched 7.63 crore in December 2023, out of which, 40.3 lakh were added in one month alone. It was for the first time that 40 lakh new SIP accounts were added in a month.

With an inflow of ₹17,610 crore into mutual fund SIP (Systematic Investment Plans) in the month of December 2023, total SIP AUMs have now topped ₹9.95 lakh crore.

Now, total number of outstanding SIP accounts have touched 7.63 crore, out of which, 40.3 lakh were added in December alone, reveals AMFI data. It was for the first time that 40 lakh new SIP accounts were added in a month. 

In the preceding months of Oct and Nov, the new SIP accounts stood at 34.66 lakh and 30.8 lakh, respectively.

“Whenever the market does well, SIP numbers will naturally increase. Investors very well understood the importance of saving and investment during Covid. Now they are increasing their investment because their income has increased in the past couple of years. Besides, when salary increases, expenses do not increase proportionately. These are some of the reasons for considerable jump in the number of SIPs,” said Sridharan S, a Sebi-registered investment advisor and founder of Wealth Ladder Direct.

Too many investors are investing into mutual funds because of the ongoing bull run. Among retail investors, the preferred mode has traditionally been SIPs because of the convenience. Additionally, SIPs enable them to buy mutual fund units at different price points without having to worry over the right time to buy,” adds Sridharan.

Love for equity

One investment advisor MintGenie spoke to believes that the popularity of SIPs is an outcome of investors’ inclination for equity assets. Increasingly, investors have realised that equity is a great vehicle for the long-term wealth creation.

“SIP is a great tool to invest in a staggered manner allowing investors to invest small amounts periodically i.e. weekly, monthly or quarterly. Investors understand that mutual funds offer risk management better than direct equity. They also know that SIP provides the benefit of Rupee Cost Averaging. In the current scenario, India’s growth rate in terms of GDP is promising. India emerged as a strong economy in the turbulent time and geo-political tensions,” says Preeti Zende, a Sebi-registered investment advisor and founder of Apna Dhan Financial Services.

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Another expert asserts that the shift to SIPs stems from a growing trend of investors opting for financial assets over conventional assets.

“The substantial upswing in SIP investments can be attributed to a confluence of factors. Crucially, investors have now grasped that SIPs transform volatility from being their adversary into an ally. Their firsthand experience with substantial wealth creation in equities, achieved through disciplined investing via MF SIPs, has been instrumental in shaping this understanding. Operationally, SIPs offer significant convenience with features such as auto-debits, small ticket sizes, and the flexibility to choose the frequency of investments. Collectively, these aspects contribute to fostering an overall positive bias in investor behaviour,” says Deepak Gagrani, founder of Madhuban Finvest.

This article was orginally published on livemint.com!

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